Beaufort research

The significant growth of leisure based activity in recent years has been accompanied by a greater need for objective, research-based information. Private and public sector organisations require such data to help identify consumer needs, to evaluate existing policies and to develop new ones. Beaufort Research has consistently provided quality leisure research over a number of years, specialising in the following services:

Visitor surveys – profiling visitors to a variety of leisure activities and gauging opinion of the visit in order to measure success and inform future development

Participation surveys – measuring levels of public attendance at and participation in various leisure activities in order to measure the impact of current policy and assist targeting of further interventions

Marketing evaluation – assessing the awareness and impact of various marketing aimed at promoting leisure activities and services including calculations of Return on Investment

Occupancy / visitor monitors – capturing the number of visitors to attractions and accommodation via online and postal questionnaires to service providers to assist in resource planning