Beaufort research

In the constantly changing media marketplace, Beaufort has delivered solid research solutions and valuable insight to clients across a range of media platforms including TV, radio, press, magazines and on-line . The types of services where Beaufort has particular experience are:

Audience research – profiling viewers, readers and listeners and examining their opinions and attitudes towards programmes, presenters and editorial content.

Readership surveys – establishing readership levels, profiles of readers and reader behaviour to inform strategic direction and sales development.

Advertising awareness – assessing the awareness and impact of advertising and marketing of specific programmes.

Opinion polling – gauging public opinion on a range of issues to help provide programme, news and editorial content.

New product and product development – assessing reaction to concepts or test launches of publications and programmes to determine design and content and to assist further marketing.