Beaufort research

Beaufort has considerable experience of conducting research in, for and about the retail sector. Clients have included retailers themselves, product manufacturers and suppliers, retail consultancies and suppliers of other retail services. The three main areas where Beaufort has particular expertise are:

• Shopping surveys – assessing shopping patterns and priorities of consumers to assist in the planning of new retail developments.
• Brand and communication tracking – determining brand values and perceptions and the influence of advertising and communications on this.
• Creative development testing – assessing reaction to proposed advertising to refine creative development and establish optimum creative route.