Beaufort research

Beaufort offers a full quantitative and qualitative research service to clients utilising a broad range of methodologies and latest data gathering techniques. Our approach is always to design the most appropriate solution for each client’s needs, so no two projects are the same. We can provide a full research service, from project design to reporting, or simply a field and tab service, depending on clients’ requirements.

For quantitative surveys, we offer CAPI (Computer Aided Personal Interviewing), CATI (Computer Aided Telephone Interviewing) and CAWI (Computer Aided Web Interviewing) technologies. We’re also keen to utilise new technologies and approaches for qualitative work such as bulletin board focus groups, where these can bring added value to a project.

Quantitative
Our executive team has extensive experience in questionnaire design and can provide clear, unambiguous, meaningful and relevant questionnaires. We also have a great deal of experience of sample design and are familiar with quota and random sampling techniques.  We take pride in providing presentations which give clear direction to clients and in producing unambiguous, actionable recommendations in reports.

All elements of quantitative projects are conducted in-house, including data collection and data entry, thus ensuring highest quality.

Qualitative
Beaufort has a small but highly skilled team of qualitative researchers with extensive experience in moderating focus groups and facilitating larger workshop sessions. This team is supplemented when necessary by a few qualitative associates, with whom we have long-standing relationships. Our qualitative team includes fluent Welsh speaking moderators.

We pride ourselves on delivering insight from qualitative studies, rather than just narrative findings.  To help deliver this insight at the end of a project, it’s essential to ask the right questions during fieldwork, so we often build appropriate projective and enabling techniques into the topic guide, to help us ‘dig deeper’ and to help supplement the information gained from interpreting the general discussion.

We take care to ensure our Powerpoint debriefs are tailored to the client audience and its requirements in terms of length and focus, and also that results are delivered in a way that stimulates thought and encourages action.