This is a time of flux for television, radio and the published media. Key trends include:

• A continuing expansion of satellite and cable television, offering new choices to the viewer;

• The introduction of digital television;

• A proliferation of new commercial radio stations, leading to greater competition for listeners;

• Competition between newspapers for shares of a declining or at best static market;

• Greater concentration within the independent television sector, as a consequence of take-overs and mergers;

• A growth in the number of independent programme producers, to serve the needs of the BBC and the independent network.

At a time of change there will always be a need for objective and properly constructed research, designed to meet clear objectives. Broadcasters and publishers alike will continue to wish to identify the needs of present and potential markets, so that these can be better addressed.

Beaufort Research has considerable experience of conducting research within the broadcasting and newspaper publishing sectors in Wales and can offer a wide variety of services to clients. We are based in Wales and are well equipped to meet the needs of these sectors, within the context of a bilingual society.

Beaufort has undertaken a number of ad hoc surveys of viewers, listeners and readers, with a view to measuring their characteristics, behaviour and attitudes. These are some recent examples:

• All Wales Broadcasting Surveys for BBC Wales 2001, 2002

• Since 1999, Welsh speakers Broadcasting Survey for BBC Wales

• Qualitative research exploring the views of young people about Welsh media 2002

Beaufort has undertaken a number of studies to gauge reaction to particular programmes and programme strands. Our principal clients have been S4C and BBC Wales and the techniques used have been mainly qualitative. The concentration has been on newer rather than established programmes, and the research has been designed to aid their development.

Beaufort is able to offer experienced moderators who know and understand the Welsh scene - without being parochial. We take a pride in being able to offer a fully bilingual service. We are experienced in conducting, reporting and presenting qualitative research findings in Welsh - and we count this as a major strength.

Beaufort has undertaken quantitative surveys to measure the response of readers to editorial content and advertising. Our clients have been regional newspapers in Wales, including the key national daily newspaper, the Western Mail.

Newspapers and television broadcasters recognise the value of surveys of public opinion and behaviour, as a means of informing their readers and listeners. There is particular interest in political and social issues and Beaufort has undertaken many surveys on a wide range of topics. Our clients include:

• BBC Wales
• HTV
• S4C
• Western Mail
• Wales on Sunday
• South Wales Echo
• South Wales Argus