Changes in society have led to higher levels of participation in tourism, recreation and sports activities. Their growth has been accompanied by a greater need for objective, research-based information.


Television, radio and newspapers are a key component of today’s information-led society. Accelerating change in the media world itself, combined with the emergence of more knowledgeable and sometimes more fickle consumers, make it more necessary than ever to obtain research based data for policy planning and editorial purposes.

Retailing is a key element of today’s more service orientated economy. As shopping has become more important - and more specialised - the need continues to grow for objective research-based information to help inform future decisions.