Changes in society have led to higher levels of participation in tourism, recreation and sports activities. Their growth has been accompanied by a greater need for objective, research-based information. Private and public sector organisations require such data to help identify consumer needs, to evaluate existing policies and to develop new ones. Beaufort Research has consistently provided quality leisure research over a number of years.

A FINE TRACK RECORD

We have carried out a variety of assignments within this area, on behalf of a number of different clients. Our leisure research experience spans a number of subjects and techniques, as the following examples show.

Visitor Surveys

Beaufort has undertaken numerous site surveys to obtain information on the profile, behaviour and attitudes of visitors. Here are some examples:

Sports Participation Surveys

Beaufort also undertakes research to measure levels of participation in sport and allied leisure activities. Our principal client has been the Sports Council for Wales, the official body responsible for the development and promotion of sport in Wales.

Beaufort began tracking participation in sport and leisure activities on behalf of SCW in 1987 and has built up a wealth of trend data on how people throughout Wales spend their leisure time.

In addition, to this regular tracking we have also undertaken a number of ad-hoc surveys for SCW, such as:

We have also assisted in the development of Local Authority leisure strategies by conducting surveys of the general public and users of specific facilities in the locality. Clients include Carmarthenshire County Council, Vale of Glamorgan Council and Rhondda Cynon Taff County Council.

Occupancy Research

Beaufort has a long tradition of undertaking accommodation occupancy surveys , principally on behalf of the Wales Tourist Board.