Leisure, Sport, Tourism and Transport

The significant growth of leisure based activity in recent years has been accompanied by a greater need for objective, research-based information. Private and public sector organisations require such data to help identify consumer needs, to evaluate existing policies and to develop new ones. Beaufort Research has consistently provided quality leisure research over a number of years, specialising in the following services:

Visitor surveys – profiling visitors to a variety of leisure activities and gauging opinion of the visit in order to measure success and inform future development

Participation surveys – measuring levels of public attendance at and participation in various leisure activities in order to measure the impact of current policy and assist targeting of further interventions

Marketing evaluation – assessing the awareness and impact of various marketing aimed at promoting leisure activities and services including calculations of Return on Investment

Occupancy / visitor monitors – capturing the number of visitors to attractions and accommodation via online and postal questionnaires to service providers to assist in resource planning

Our transport research experience includes passenger profiling and exploring public perceptions of transport options.

Clients in this area include:

Arriva Trains Wales
Bluestone National Park Resort
Capital Region Tourism
Cardiff Bus
Castle Leisure
Cornwall Development Company
Land’s End Landmark
Llanelli Scarlets
National Botanic Garden of Wales
National Eisteddfod of Wales
National Trust
Snowdonia National Park Authority
South West Wales Tourism Partnership
Southern Wales Tourism
The Tourism Company
Tourism Partnership Mid Wales
Tourism Partnership North Wales
Traveline Cymru
Urdd National Eisteddfod
Visit Wales
Wales Millennium Centre

View Beaufort’s full client list here