Wales Millennium Centre once again the top visitor attraction in Wales

The Wales Millennium Centre attracted more than one million visitors last year and remains the top visitor attraction in Wales for the 6th year running, although visitor numbers dropped slightly in 2013 by 3.7% (1.10 million compared to 1.14 million in 2012).

The figures released from the annual Survey of Visits to Tourist Attractions in Wales, conducted by Beaufort Research on behalf of Visit Wales, show that Swansea’s LC was once again in second position and was the most visited attraction with paid admission in Wales.  A total of 712,616 visitors went to the centre; visitor numbers decreased slightly in 2013 by 3.3% compared to 2012 when it attracted 736,949 visitors.

Overall there were 12.7 million visits made to the 183 attractions taking part in the survey: visits to free attractions accounted for 66.1% of all visits (8.37 million) while visits to paid attractions accounted for 33.9% (4.30 million).

While overall visitor numbers fell slightly (by 1.8%) amongst attractions taking part in the survey in both 2012 and 2013, there was an increase in the number of people choosing to visit free attractions in Wales – free visits increased by 8.2% to 2.5 million (2.3 million in 2012).

As was the case in 2012, museums and art galleries were the most visited attractions (4.4 million visitors) followed by country parks, gardens and other natural attractions (2.5 million visitors).

Compared to 2012, a higher proportion of attractions reported an increase in their gross revenue; 36.8% of the attractions taking part said revenue had increased, while only 26.9% said the same in 2012. Wildlife attractions saw the highest increase in revenue - up by 26.6% on the 2012 figure.

Around half of visitors to Welsh attractions lived in Wales (51.2%), while two in five (38.9%) lived elsewhere in the UK. One in ten visitors to Welsh attractions were visiting from abroad (9.9%): overseas visitors were most likely to visit historic properties.

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