Children’s Omnibus


Our most recent Omnibus service was launched in 2006 and provides an ideal vehicle for assessing (and tracking) the views and behaviour of children and young people aged 7 to 18 years across Wales.  Interviews are conducted via CAPI (Computer Assisted Personal Interviewing) which not only ensures high quality data but also allows a wide variety of stimulus material including TV / Online adverts to be shown in their original form.

Key features of the service are:

  • Conducted three times per year - April, July, October.
  • Representative quota sample of 500 young people aged 7-18 who are resident in Wales - a fresh sample is drawn each time.
  • Interviewing is spread across 43 separate locations throughout Wales.
  • All interviews are conducted face-to-face in respondents’ homes using CAPI.
  • Interviews are conducted by experienced interviewers who have undergone CRB (Criminal Records Bureau) checks.

 
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