Fiona McAllister

Fiona has worked in research and marketing for more years than she cares to remember! She has substantial experience in qualitative and quantitative techniques from both a private and public sector perspective, with the added dimension of a strong marketing background.

She started her career in marketing, working on the Dulux paint brand at ICI and then in retail marketing at BP Oil (UK), before starting to specialise in marketing research. Her client-side experience includes four years at the RAC as Research Manager, where she was responsible for consumer and business-to-business research for motoring services and insurance divisions. On the agency-side, prior to joining Beaufort Research in 2002 Fiona spent six years as Director of mruk Wales, heading the Cardiff office.

Fiona now heads Beaufort’s qualitative team, as well as running the business, so does not have a lot of spare time. When she does, Fiona likes nothing better than pottering around her garden, watching obscure foreign films at Chapter or cheering on Cardiff City on a Saturday afternoon.